At Nex, we design by research. It informs, influences and defines everything – the nature of a problem, context, creativity, even the inner workings of an organisation. But most importantly, it puts user experience at the forefront of our minds. Insight allows us to push boundaries, learn and set our sights on real impact, not just a formal or formulaic solution.
We let this knowledge set the pace and approach, asking and listening before taking action. This is very much our culture, our way. From influencing strategy to focusing feasibility, high value is placed on continual research and exploration of the opportunities it presents. Research isn’t a step in our process, it’s the fuel that keeps us moving forward.